About

Welcome to laurel e. boutique! We are so glad you are here. laurel e. is located in the heart of historical downtown Sherman, TX. Our storefront opened in October of 2017. laurel e. is built on the principles of customer service and product quality. It is our mission to serve women of all ages by providing them with a wardrobe that they are not only proud of, but comfortable in. When our owner, Emmi Wilson was working on the store, the question she was asked most was "What is your target age range?", in which Emmi replied " I don't have one. I believe that style is not defined by nor limited to age." 

Our name: laurel e. comes from our owner, Emmi Wilson's legal name, Laurel Emmaline. Emmi never appreciated the unique name until she was in college. When deciding on a store name, Emmi never even considered any other name than laurel e. She knew it was destined to be.  

Our why: We believe that laurel e. is a calling to ministry. We treasure the relationships that we make with all of our customers that end up becoming our friends. We have a passion for fashion, but a step above fashion is people. Thank you to all of you who allow us to be a part of your lives. You are why we love our job!